![‘Upflation’: Consumer Goods Companies’ New Sales Strategy](https://www.sofi.hk/app/uploads/2024/07/Picture1-1.png)
Thanks to the continuously rising cost of living, Americans are becoming increasingly price-conscious in their shopping decisions. Now companies have a new strategy to attract shoppers again, and it’s buzzword-worthy too: Bloomberg calls it “upflation.” What Is Upflation? Remember “shrinkflation,” when companies kept prices stable while package sizes shrank? Upflation is essentially the opposite of…Read more