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‘Upflation’: Consumer Goods Companies’ New Sales Strategy

‘Upflation’: Consumer Goods Companies’ New Sales Strategy

Thanks to the continuously rising cost of living, Americans are becoming increasingly price-conscious in their shopping decisions. Now companies have a new strategy to attract shoppers again, and it’s buzzword-worthy too: Bloomberg calls it “upflation.” What Is Upflation? Remember “shrinkflation,” when companies kept prices stable while package sizes shrank? Upflation is essentially the opposite of…Read more

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‘Upflation’: Consumer Goods Companies’ New Sales Strategy