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Why Do Hotel Chains Need So Many Brands?

Why Do Hotel Chains Need So Many Brands?

Where Are You Staying? That question is becoming harder and harder to answer.  It’s no longer just Hyatt (H), Hilton (HLT), or Marriott (MAR). Hyatt has 14 separate hotel brands. Hilton has 22. And Marriott has 32 — enough to inspire a viral bingo game.  Hotel chains are rolling out these seemingly endless sub-brands in…Read more

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Why Do Hotel Chains Need So Many Brands?