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Netflix’s Merchandising Play

Netflix’s Merchandising Play

Beyond Streaming The world’s largest streaming platform, Netflix (NFLX), is once again looking beyond streaming for profits. Its latest focus: fan experiences and merchandising. The one-time DVD rental service is no stranger to pivoting. Netflix initially built its streaming platform primarily by licensing other studios’ content. But now the company owns a large library of…Read more

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Netflix’s Merchandising Play
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