#InvestorsUnleashed – Our awesome new advertising campaign

Find out what it feels like to unleash your inner investor!

That’s our key message from our new and exciting Investors Unleashed ad campaign. It’s not just a slogan – it’s something that we want every SoFi member to feel when they use our trading app!

The campaign brings to life our brand and the young and energetic members who use the SoFi Hong Kong app. 

Our video ad shows three SoFi members at a restaurant placing a trade on our app and then breaking out into dance as the rest of the restaurant joins in. It ends with a party all around – what we hope each and every one of you experience when you execute a trade on the SoFi app!

The ad was filmed overnight at a restaurant in Mong Kok (yes it’s a real restaurant you can go to) and we had just as much fun watching it being made as all the people appearing in it did.

The video has over 100K views on YouTube as of 9 June, 2021!

Our video ad is also supported by outdoor ads appearing at bus stops and on the side of buses across Hong Kong Island, which you can watch the making of in the below video. How many of these ads have you spotted around town?

Investors Unleashed is our first big brand push in Hong Kong – and we hope we have truly announced SoFi to this city.

So feel great with $0 commissions and $0 platform fees. Unleash your inner investor now!