Corporate America’s New Favorite Word

Estimated reading time: 0 minutes

Buzzword Breakdown

‘Choiceful’ has swiftly become the new buzzword in corporate boardrooms to describe consumers who are pickier about how they spend their money.

In 2023, this word was present in more than a dozen S&P 500 earnings calls, signaling its growing importance in the corporate vernacular.

Strategic Spending

The word is catching on in a nation that has been challenged by high inflation. Leaders like Doug McMillon of Walmart (WMT) have used ‘choiceful’ to characterize the selective spending nature of consumers, who are becoming more discerning about where they allocate their funds.

McDonald’s (MCD) Chris Kempczinski has described the company’s price increases as ‘choiceful’, seeking to balance business needs with consumer affordability. The term was also heard in Starbucks’ (SBUX) strategy discussions, emphasizing thoughtful management of expenses.

A ‘Choiceful’ Economy

The emergence of ‘choiceful’ as a key term in corporate dialogue represents a fundamental shift in economic perspectives.

CEOs are leveraging this term to reassure investors of their deliberate management choices during times of uncertainty. And it describes consumers, who, exhausted by the high prices on everything, have become more careful in spending their hard-earned cash.

Disclaimer
SoFi Securities (Hong Kong) Limited and its affiliates (SoFi HK) may post or share information and materials from time to time. They should not be regarded as an offer, solicitation, invitation, investment advice, recommendation to buy, sell or otherwise deal with any investment instrument or product in any jurisdictions. Keep in mind that investing involves risk, and past performance of an asset never guarantees future results or returns. It’s important for investors to consider their specific financial needs, goals, and risk profile before making an investment decision.
SoFi HK does not make any warranties about the completeness, reliability and accuracy of this information and will not be liable for any losses and/or damages in connection with the use of this information.
The information and materials may contain hyperlinks to other websites, we are not responsible for the content of any linked sites. The information and analysis provided through hyperlinks to third party websites, while believed to be accurate, cannot be guaranteed by SoFi HK. These links are provided for informational purposes and should not be viewed as an endorsement. The risk involved in using such hyperlinks shall be borne by the visitor and subject to any Terms of Use applicable to such access and use.
Any product, logos, brands, and other trademarks or images featured are the property of their respective trademark holders. These trademark holders are not affiliated with SoFi HK or its Affiliates. These trademark holders do not sponsor or endorse SoFi HK or any of its articles.
Without prior written approval of SoFi HK, the information/materials shall not be amended, duplicated, photocopied, transmitted, circulated, distributed or published in any manner, or be used for commercial or public purposes.