Baby Boomer Women Are Pouring Into the Stock Market

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It’s never too late to start investing, and one demographic is proving it. Stock market participation among baby boomer women surged by nearly 23% between 2023 and 2024, according to a report from Fidelity, a bigger jump than any other group and generation displayed.

Making Up for Lost Time

The number of American women investing is growing steadily, even just compared to last year. But the surge was particularly pronounced among members of the baby boomer generation, who are currently between 60 and 78 years old. Women on average live longer than men, which also means they may have longer retirement periods and higher health care costs to account for.

 Investing participation of Gen X women, who are aged 45 to 59, increased by the second largest percentage, rising 18%, per Fidelity.

Older generations may even take cues from their daughters or granddaughters when it comes to money management, who may have grown up with more awareness regarding personal finance and the benefits of investing.

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